Inscrit le: 20 Nov 2017
Localisation: New york
|Posté le: Jeu 14 Déc - 08:52 (2017) Sujet du message: sponsors The Brand Forum
the Brand Forum this week, Australia's only executive-level event dedicated to pure marketing.
The event which took place in Sydney, February 22 and 23, brings together regional CMOs, CTOs, VPs of Marketing and more to discuss cultural, and creative innovation in the marketing sector.
Andrew Swinton, Managing Director for Australia and New Zealand, joined CMOs from Lenovo, Stockland and NAB to discuss
"Integration vs. Segmentation: B2B Aligning and B2C Marketing".
The panel discussed what lessons B2B and B2C marketers could learn from each other, with a focus on what technologies and tactics they can use to engage with their customers.
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